This week I had the
opportunity to sit down and interview my friend and business owner Egenia
Elam. I asked her a few questions related to owning and maintaining her own
business in the fashion industry. Egenia and her sister Evonia own a fashion
and accessory boutique called Accessories Galore and
More. They both felt that there was a need in the community to open up a
fashion and accessory boutique, in order to make purchasing fashionable clothes
and accessories affordable. Together, Egenia
and Evonia have a knack for fashion. If you ever need help putting an outfit
together they will also be your “go to” fashion
consultants. Everything that is ordered for purchase is chosen
with care and care and consideration for
their target market. They also
know each of their loyal customers by name, and if it is a customer’s
first time, they will not only extend you a warm welcome but will also gladly give you a tour.
Mandisa Johnson: What was
the biggest lesson you have learned as a business owner?
Egenia Elam: To always
make sure that you do your research, and to keep up with the latest fashion trends, because they are always changing.
Continuously re-invent yourself, even while running your business.
Mandisa Johnson: What are
your long-term goals for your business?
Egenia Elam: To ultimately
open up multiple fashion and accessory stores, and more profitable stores.
Mandisa Johnson: What gave
you the idea to open up your business?
Egenia Elam: To supply a
fashion need in our community. People felt like they couldn’t afford nice
accessories for their outfits. So the need was to sell fashion and accessories
and an affordable price for our customers.
Mandisa Johnson: Was it
hard starting a business as a young black woman? What were some obstacles that
you had to overcome?
Egenia Elam: It has not
only been difficult to start a business as an African American woman, in
general, starting any business is hard. One of the biggest obstacles that I
have had to overcome is crossing-over to present a store to reach several demographics.
Mandisa Johnson: What
advice do you have for young women starting their own business?
Egenia Elam: Continuously
research. Always over estimate your cost. Believe in your vision even when no
one else can see it.
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